FMCG products 100-cr chicken processing unit in Telangana State

HYDERABAD: SFPL, a diversified company into poultry, edible oil and FMCG products is setting up a 100 crore chicken processing plant in Jadcherla, Mahboobnagar district of Telangana.

The German-technology based Muriel Starc unit will have a capacity to process 6,000 birds per hour and would be among the biggest in India, said the company’s Managing Director and Founder D Ram Reddy.

The funding is a mix of a ₹70-crore loan from South India Bank and internal accruals.

“We plan to get the unit operational during October. The target is to reach a capacity of one lakh birds per day in the near future,” he told BusinessLine.

The plant is among the first lot of 21 industrial units that the Telangana Chief Minister K Chandrasekhara Rao issued licences in a short time under the new industrial policy unveiled in June this year.

The employee-intensive facility is spread over a lakh sq ft at present and will be expanded as demand grows, he said.

SFPL, which has rebranded its chicken retailing as Sneha Fresh Chicken is certified by HACCP and is available in 1 kg and 500 gm packs.

The company also has 17 specially designed reefer vans to distribute the processed chicken.

SFPL is aiming to cross 3,000 crore by fiscal 2016-17 through diversification and expansion strategy.

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